Privacy Policy

LifeBridge, Inc. (“LifeBridge,” “we,” “us,” or “our”) provides a composable, AI-native software platform for life and annuity insurance carriers, including agent/advisor tools (LifeAdvisor), a policyholder self-service portal (LifePortal), a carrier configuration workspace (LifeStudio), and a policy administration system (Verion), together with related products and services (collectively, the “Platform”). LifeBridge is a business-to-business technology provider: our direct customers are insurance carriers, managing general agencies, and distribution partners (“Clients”), not individual insurance policyholders. This Privacy Policy applies to our corporate website at www.lifebridge.io (the “Site”) and describes how we collect, use, and share personal information of Site visitors, newsletter subscribers, prospective and current business contacts, and other individuals with whom we interact in the ordinary course of our sales, marketing, and business development activities.

Important scope note — this Policy does not cover data processed through the Platform on behalf of our Clients. If your insurance carrier, agent, or advisor uses LifeBridge’s Platform (including LifeAdvisor, LifePortal, LifeStudio, or Verion) to service your policy, application, or account, LifeBridge processes your personal information solely as a service provider/processor acting on that Client’s instructions and under a data processing agreement with the Client. That processing is governed by your carrier’s own privacy policy and applicable insurance and financial privacy law (including the Gramm-Leach-Bliley Act and state insurance information privacy regulations), not by this Policy. If you are a policyholder, applicant, or agent and have questions about how your information is used, please contact your insurance carrier or advisor directly. See Section 5 below for more detail on this distinction.

Please read this Policy carefully. By using the Site, submitting your information to us, or subscribing to our communications, you acknowledge that you have read and understood this Policy. Where applicable law requires your consent as the legal basis for processing (for example, to place non-essential cookies or to send marketing communications to individuals in the European Economic Area or the United Kingdom), we will obtain your separate, affirmative opt-in and will not rely on your continued use of the Site as consent. If you do not agree with this Policy, please do not use the Site or provide us with your personal information.

1. Information We Collect

We collect personal information in the following ways:

1.1 Information You Provide Directly

• Newsletter and Marketing Sign-Ups: When you subscribe to our newsletter or other communications through the Site, we collect information such as your name, email address, employer/company name, and any other details you choose to submit.

• Demo Requests an^d Contact Forms: When you request a demo, contact us, or otherwise submit a form on the Site, we collect the information you provide, which may include your name, work email address, phone number, job title, company name, and details about your inquiry.

• Feedback and Surveys: If you respond to a survey, product feedback request, case-study interview, or review request, we collect the information and opinions you share.

• Business and Networking Contacts: When our representatives meet you, correspond with you, or are introduced or connected to you — including at industry conferences, insurtech events, referrals, or through professional networking platforms such as LinkedIn — we may collect and retain your business contact information (such as name, employer, title, work email address, and phone number) in our customer relationship management (CRM) database. As described in Section 3 below, we may add such contacts to our newsletter and other marketing communications and may use such contact details for sales outreach, unless and until you opt out.

• Job Applicants: If you apply for a position with LifeBridge, we collect the information you submit as part of the application process (e.g., resume, cover letter, contact details), which is used solely for recruiting and hiring purposes and is not used for the marketing purposes described in this Policy.

1.2 Information Collected Automatically

• When you visit the Site, we and our service providers may automatically collect certain technical information, including your IP address, browser and device type, operating system, referring/exit pages, pages viewed, and dates/times of visits, using cookies, web beacons, log files, and similar tracking technologies. See Section 6 (Cookies and Tracking Technologies) below.

1.3 Information from Third Parties

• We may receive personal information about you from third parties, such as business partners, marketing/lead-list providers, referral sources, event organizers, professional networking platforms, and publicly available sources (e.g., a company website or LinkedIn profile).

2. How We Use Your Information

We use personal information we collect for the following purposes:

• To send newsletters, product updates, insurtech industry insights, promotional materials, and other marketing communications;

• To conduct sales and business development outreach, including contacting prospective Clients and business contacts about the LifeBridge Platform and related services;

• To respond to inquiries, schedule and deliver product demonstrations, and process requests for information or pricing;

• To collect and analyze feedback, reviews, case-study input, and survey responses to improve our products, services, and the Site;

• To operate, maintain, secure, and improve the Site;

• To communicate with you about your business relationship with us, including account and contractual communications if your organization becomes a Client;

• To comply with applicable law, regulation, legal process, or enforceable governmental request, and to establish, exercise, or defend legal claims;

• To detect, investigate, and prevent fraudulent, unauthorized, or illegal activity; and

• For any other purpose disclosed to you at the time your information is collected, or with your consent.

• To deliver, personalize, and measure our advertising, including through third-party advertising platforms such as LinkedIn.

3. Newsletter Subscriptions and Added Contacts

Visitors may voluntarily subscribe to the LifeBridge newsletter through the Site. In addition, LifeBridge may add the contact details of individuals we meet or are connected with in the course of our business — including at industry events, through referrals, professional networking, or other business interactions — to our newsletter and marketing distribution lists, without a separate opt-in, to the extent permitted by applicable lawwithout a separate opt-in only where permitted by applicable law (such as in the United States). Where applicable law requires prior consent for electronic marketing — including for individuals in the European Economic Area or the United Kingdom — we will not add you to our marketing lists without your opt-in consent. Every newsletter and marketing email we send includes a clear and functional mechanism to unsubscribe. You may unsubscribe at any time by:

• Clicking the “unsubscribe” link included in any marketing email we send you; or

• Writing to us at info@lifebridge.io with your request.

Please note that even after you unsubscribe from marketing communications, we may still contact you regarding matters unrelated to marketing, such as servicing an existing policy or responding to a request you have made, where permitted by law.

4. How We Share Your Information

We do not sell your personal information for money for monetary consideration. However, we use third-party online advertising services (such as LinkedIn) that place advertising and targeting cookies and similar technologies on the Site and receive certain identifiers and information about your activity in order to deliver, personalize, and measure advertising. These disclosures may be treated as a “sale” or “share” of personal information, or as “targeted advertising,” under some U.S. state privacy laws, and you may opt out as described in Sections 6, 9, and 10. We may share the personal information described in Section 1 as follows:

• Service Providers: With vendors and service providers who perform services on our behalf, such as email/newsletter delivery platforms, CRM and sales-engagement systems, website hosting and analytics providers, scheduling tools, and marketing platforms, solely to enable them to provide services to us.

• Advertising Partners: With third-party advertising platforms (such as LinkedIn) that help us deliver and measure advertising and reach similar professional audiences. Through advertising cookies and similar technologies, we share certain online identifiers and activity data with these partners; you may opt out as described in Sections 6, 9, and 10.

• Professional Advisors: With our auditors, accountants, investors, and legal counsel where necessary, including in connection with fundraising or corporate diligence.

• Business Transfers: In connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of some or all of our assets, in which personal information held by us may be among the assets transferred.

• Legal and Safety Reasons: Where required to comply with applicable law, regulation, subpoena, or legal process, or to protect the rights, property, or safety of LifeBridge, our Clients, or others.

• With Your Consent: With other third parties when you have given us your consent to do so.

5. Data We Process on Behalf of Our Clients

LifeBridge licenses its Platform — LifeAdvisor, LifePortal, LifeStudio, and Verion — to insurance carriers, MGAs, and distribution partners, who use it to manage policies, applications, agent workflows, and customer relationships. In delivering the Platform, LifeBridge may process personal information about our Clients’ end customers, including policyholders, applicants, insureds, beneficiaries, and agents (“Client Data”).

For Client Data, LifeBridge acts solely as a service provider/processor, not as the party that determines why or how that information is used. Our Clients — not LifeBridge — determine the purposes and means of processing Client Data, and remain responsible for providing any privacy notices required by applicable law (including under the Gramm-Leach-Bliley Act, state insurance information privacy regulations, or HIPAA, as applicable) to their own customers. LifeBridge processes Client Data only in accordance with the written instructions of the applicable Client and the data processing/security terms in our commercial agreement with that Client, and does not use Client Data for LifeBridge’s own marketing purposes. If you are a policyholder, applicant, insured, or agent and have a question or request about your information within the Platform, please contact your insurance carrier, MGA, or advisor directly — they are best positioned to process your request and are the appropriate party under applicable law to do so. LifeBridge maintains administrative, technical, and physical safeguards for Client Data consistent with industry frameworks referenced on our Site (such as SOC 2 and, where applicable, HIPAA and PCI DSS requirements) and its contractual commitments to Clients.

6. Cookies and Tracking Technologies

The Site uses cookies and similar technologies (such as web beacons and pixels) to operate the Site, remember your preferences, understand how visitors use the Site, and support our marketing efforts, including measuring the effectiveness of newsletter and outreach campaigns. This includes advertising and targeting cookies and pixels from third-party advertising platforms (such as the LinkedIn Insight Tag) that help us deliver and measure ads and build audiences; through these technologies we share certain identifiers and activity data with those platforms. You can control cookies through your browser settings; disabling cookies may affect the functionality of the Site. Where required by applicable law, we will present a cookie banner or preference tool allowing you to accept or reject non-essential cookies before they are set.For visitors in jurisdictions that require prior consent (including the European Economic Area and the United Kingdom), we present a consent-management banner that blocks non-essential and advertising cookies until you opt in. In the United States, you can opt out of advertising-related sharing through the “Your Privacy Choices” link in our Site footer, and we honor recognized opt-out preference signals such as the Global Privacy Control (GPC).

7. Data Retention

We retain the personal information described in Section 1 for as long as reasonably necessary to fulfil the purposes described in this Policy, including to maintain business relationships, comply with legal, regulatory, tax, and accounting obligations, resolve disputes, and enforce our agreements. Newsletter and marketing contact details are retained until you unsubscribe or request deletion, or until the information is no longer needed for these purposes, whichever occurs first. Client Data is retained in accordance with the applicable commercial agreement between LifeBridge and the relevant Client, and our Clients’ own record-retention obligations under applicable insurance and financial services law.

8. Data Security

We maintain administrative, technical, and physical safeguards designed to protect personal information against accidental, unlawful, or unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security. You are responsible for keeping any account credentials confidential.

9. Your Rights and Choices

This section describes rights available with respect to personal information that LifeBridge controls directly, as described in Section 1 (e.g., as a Site visitor, newsletter subscriber, or business contact). If you are a policyholder, applicant, insured, beneficiary, or agent whose information is processed within the Platform as Client Data (Section 5), please direct your request to the relevant insurance carrier, MGA, or advisor, as LifeBridge is not the appropriate party to respond to such requests under applicable law.

Depending on your location, you may have some or all of the following rights with respect to the personal information LifeBridge controls directly:

• Access: Request confirmation of whether we process your personal information and obtain a copy of it;

• Correction: Request that we correct inaccurate or incomplete personal information;

• Deletion: Request that we delete your personal information, subject to applicable legal and regulatory retention requirements described in Section 7;

• Opt-Out of Marketing: Unsubscribe from newsletters and marketing communications at any time, as described in Section 3;

• Opt-Out of Certain Sharing: Where applicable law provides a right to opt out of the sale or sharing of personal information, or of the use of personal information for targeted advertising, request that we do so;

• Restriction/Objection: Request that we restrict or object to certain processing, subject to applicable law; and

• Withdraw Consent: Where our processing is based on your consent, withdraw that consent at any time, without affecting the lawfulness of processing before withdrawal.

• Data Portability: Where applicable law provides this right, receive the personal information you provided to us in a structured, commonly used, machine-readable format and, where technically feasible, have it transmitted to another controller.

• Lodge a Complaint: Where applicable law provides this right, lodge a complaint with your local data protection or privacy supervisory authority.

To exercise any of these rights — including a request to have your personal information removed from our records — or to submit a request through an authorized agent acting on your behalf, please write to us at info@lifebridge.io. Please include your full name, the email address or contact details associated with your information, and a description of your request so that we may locate your records and respond appropriately.

We will respond to verifiable requests within the time period required by applicable law. We may need to verify your identity before completing certain requests. Please note that we may be unable to fully delete information that we are required to retain for legal, regulatory, tax, fraud-prevention, or legitimate business purposes (for example, records of a signed commercial agreement, or transactions and communications relevant to a legal claim); in such cases, we will retain only what is necessary for those purposes and will inform you accordingly.

10. California Privacy Rights

If you are a California resident, you may have additional rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), with respect to personal information LifeBridge controls directly as described in Section 1, including the rights described in Section 9 above, and the right to non-discrimination for exercising your privacy rights. We do not sell or share personal information for cross-context behavioral advertising in exchange for monetary payment; to the extent any sharing of information with service providers or marketing partners constitutes a “sale” or “share” under the CCPA, you may opt out by writing to info@lifebridge.io.We do not sell personal information for monetary consideration. However, our use of third-party advertising technologies (such as the LinkedIn Insight Tag) may constitute a “sale” or “share” of personal information for cross-context behavioral advertising under the CCPA. You may opt out of any such sale or share by using the “Your Privacy Choices” / “Do Not Sell or Share My Personal Information” link in our Site footer, by sending an opt-out preference signal such as the Global Privacy Control (GPC), which we honor, or by writing to info@lifebridge.io. If you are a California resident whose information is processed as Client Data through the Platform (Section 5), your rights under the CCPA or applicable insurance privacy law are addressed by the relevant insurance carrier or MGA, who determines how that information is used.

11. International Visitors and Users in the European Economic Area/UK

LifeBridge is headquartered in Boston, Massachusetts, USA, and the Site is directed primarily at insurance industry professionals in the United States. If you access the Site from the European Economic Area, the United Kingdom, or another jurisdiction outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, which may have different data protection laws than your home jurisdiction. If applicable data protection law (such as the GDPR) governs our processing of your personal information as described in Section 1, we will rely on appropriate legal bases for processing (such as consent, legitimate interests in business development, or performance of a contract) and will implement appropriate safeguards for any cross-border transfer of your information, and you may have additional rights available to you under that law, which you may exercise by contacting us as described in Section 9.an appropriate legal basis for each processing purpose (such as your consent, our legitimate interests in business development, or performance of a contract), and we will implement an appropriate transfer mechanism for any cross-border transfer of your information (such as the European Commission’s Standard Contractual Clauses or the UK International Data Transfer Agreement). In addition to the rights described in Section 9, you may have the right to data portability and the right to lodge a complaint with your local data protection supervisory authority. Where required, we will designate a representative in the European Union and/or the United Kingdom under Article 27 of the GDPR, whose contact details we will identify here. You may exercise your rights by contacting us as described in Section 9.

12. Children’s Privacy

The Site is not directed at, and we do not knowingly collect personal information from, individuals under the age of 18. If we become aware that we have collected personal information from a child under 18 without appropriate consent, we will take steps to delete that information. If you believe we may have collected information from a child, please contact us at info@lifebridge.io.

13. Third-Party Links

The Site may contain links to third-party websites or services that are not owned or controlled by LifeBridge, and links to Client (insurance carrier) websites and portals. This Policy does not apply to those third-party or Client sites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party or Client sites you visit.

14. Changes to This Policy

We may update this Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated Policy on the Site with a revised “Last Updated” date, and, where required by applicable law, we will provide additional notice or obtain consent for material changes. Your continued use of the Site after any update constitutes your acceptance of the revised Policy. Where applicable law requires your consent for a material change, we will obtain that consent rather than relying on your continued use of the Site.

15. Contact Us

If you have any questions, concerns, or requests regarding this Policy or our handling of your personal information — including requests to unsubscribe or to have your personal information removed — please contact us at:

LifeBridge, Inc.

Email: info@lifebridge.io

240 Devonshire Street, Boston, MA 02110, USA

Again, if you are a policyholder, applicant, insured, beneficiary, or agent with a question about how your information is used within the Platform, please contact your insurance carrier, MGA, or advisor directly, as described in Section 5.